How Social Media Monitoring Captures Marketing Ideas: Explained by NetbaseQuid

When it comes to the internet, information seems to flow freely around. Social media marketing  ( SMM ) is a method that allows businesses to track what is going viral. Following what is being said is a must in today's instant reaction world. There are tools available, and at first, it may not be obvious what the benefits are of utilizing these applications. 

Inside Knowledge

When an operation delves into social media monitoring, internal information gets revealed. Seeing what is being shared across social platforms is valuable on many levels. It gives a marketing department ideas to play off of when they are developing posts and campaigns. Advertisers can duplicate what is trending and already popular. The opposite technique is also warranted. If an image or a piece of work is not grabbing the audience, it may be time to reconfigure it or take a fresh approach.

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Speed up Reaction Time

Once you have a tracking system in place, you can quickly respond to positive and negative comments. A fast reply lets your consumers know that you are on it, and you are working to make sure they have a good experience with your company or product. Everyone knows the frustration of waiting for an answer or some type of clarification. Tightening up this response time can create raving fans. It also means you can respond quickly to problems and start mending fences if necessary.

Track Small Details

Social media monitoring can be niched down so that you can search for specific hashtags. These tags can quickly go viral. Businesses can discover if their name is trending or their products. A new company might want to be pushing its name out. Keeping a close eye on that small detail can let you know if your marketing dollars are moving you in the right direction. This multi-purpose technique will also help you brand single items, services, and even awards and recognitions. Following the small details is just as vital as looking at the big picture.

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Find Team Players 

Social media monitoring can bring to light possible team players and advocates that support your cause. These powerful allies might become valuable resources and help give your operation clout. Once they are pinpointed, the CEO or other influential managers can contact them and explore shared business opportunities. The other company will see that you have your pulse on what is happening across the internet.

Customer Acknowledgement

Taking care of customers is always the number one priority in all industries. Tracking positive comments can be rewarding and comforting, but negative feedback is just as vital and often more important than praise. Quickly finding and handling less-than-stellar comments or reviews can avert big problems. The faster you address the issue and put the flames out, the less traction it will get around social media. Speed is of the essence when it comes to crisis control.

Influencers

If a popular Twitter, Instagram, or other social media star brings up your brand, you can build off the attention. When an influencer has millions of fans, whatever they post or comment gets some free advertising. Using social media monitoring is a way to capture momentum and share that piece with your followers and possibly work it into other materials. If appropriate, you might send a shout-out to the influencer that recognized you. On the off chance that the celebrity brought up something negative, you can make contact and make amends.

NetbaseQuid is a social analytics company that has experts in social media monitoring. They help startups and business owners track trends effortlessly. The key is consistently listening to and responding to all issues quickly. NetbaseQuid has simplified the task, which frees you up to focus on business-building activities.