The difference between the theory of B2B sales and the actual reality of it can be quite different. In basic terms, a company has a product that other companies want or need. It may have achieved this through market research establishing what the prospects were looking for and then offering a solution. But when it comes to reality, while prospects may indeed want what they have, they too likely have a buying process and have to evaluate, and there may be other companies offering it too. This means it becomes…
Sales CRM and B2B Sales
