The first step to setting up a business website is reserving website hosting and a domain name. However, this definitely isn’t where your business website setup ends. If you want to make sure you’re attracting as many customers as possible, you need to set up your business website completely. Here are five steps to take to make sure your website is attracting customers.
1. Create Your Home and About Pages
Your home and about pages will give your potential customers more of an
insight into who you are as a business. The home page is the first thing
customers see, so make sure it exudes the concepts you’re looking to give off
regarding your company. Make sure your home page directs people to contact
information or top-selling products.
2. Write Your Product and Services Pages
You need at least one page about products and services that you sell.
However, most companies will want a number of different pages for their
products and services, especially if they’re directly selling a number of
products. Companies that mainly sell services will need a lead generation page,
while companies that mainly sell products will need individual product pages.
3. Make a Great Contact Page
This is especially important if you’re selling services that require a
custom quote, but all companies should have a good contact page. A good contact
page is the first step to top-tier customer service, which can play a big role
in whether or not someone comes back to make another purchase. Make sure your
contact page is an easy and effective way to contact customer service.
4. Install Google Analytics
Google Analytics is a great way to track the audience that comes to your
website. It’s one of the best ways to troubleshoot “problem spots” in your
website; if a significant number of people click off your website after going
to a specific page, it’s likely that the page itself is causing some problems
for visitors. There are plenty of tutorials for installing Google Analytics on
your website, including methods of overcoming issues in the installation and
use process.
5. Start Doing Email Marketing
When you register a domain name, you’ll likely be able to get an email with
that custom domain name. That means you can start reaching out to customers and
potential customers through email. It’s a good idea to sign up for an email
marketing provider, and you’ll also want to gear your website toward getting
customers to give you their email addresses. Discount coupons and free
resources are good ways to advertise your email newsletter.
Conclusion
Getting a great domain name and website hosting is the first step to
creating a great business website, but it’s definitely not the end of the
process. You also need to make sure that your content is interesting to people
and that your website guides people to interact with your business. Use this
guide to make sure your business website is at its best.
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