Video content has taken over the internet
in 2021. Not just on social media and platforms like YouTube; but also on
websites and landing pages. They are a simple way to explain a lot of
information in a short time.
The advantage of a visual and audio
medium makes these an incredible tool for compelling content creations.
Here are five reasons to embrace videos,
learn how to make the most out of them, and what videos you can bring to the
table.
5 Reasons to Use Videos on
Your Website
●
It is statistically apparent that
using videos on your landing page can enhance your conversion rate by as high
as 80%. This is based on research conducted with marketers before and after
using videos.
●
More than 50% of all markets have
said that video content is their go-to content source
for a noticeable change in ROI. This is also because the cost of video content
creation has reduced drastically in the last five years.
●
A video can encourage users to
stay on a site longer. An attractive two-minute video can enhance your user's
attention on the website and give a boost to purchasing products.
●
An embedded video on a page works
in favor of a search engine algorithm. Google will rank your website and page
visibility right here search results merely for having videos on your site.
●
A product sold using a video is
four-hundred times more likely to convert into a sale; when compared to any
other form of content.
5 Factors to Keep in Mind
When Using Videos
Once you start using videos on your
website, here are a few parameters that can help you derive the most from this
practice.
Use Data Effectively
Data collection is an excellent tool for
user segregation and marketing automation. When accurately tracked and sorted,
the data collected from videos can help you in retargeting ads, improving
website functions, and much more.
You can also perform a series of A/B
tests using multiple variations of the same video to understand what forms are
giving you better retention and increased sales conversion. These factors are
video length, call to action, location on the site, and much more.
Accurate Video Editing
Depends on a reliable video editor,
either online or offline, to ensure the best quality output. Online editors
come with pre-made templates that provide your videos perfectly to match the
size of your website.
Creating videos is easy nowadays by using
the best online video editor tool. Their template-based
program allows anyone to make a video without prior knowledge of editing. These
tools can make it easy for the user to create videos by using templates,
images, music, etc., and allow you to export videos.
Focus on Smaller Details
While making the video is one of the
critical factors, you should also pay attention to all the other factors that
come with it. For example, the thumbnail, the keywords, the metadata, and the
title all help enhance your page rank.
Simply having a custom-made thumbnail can
enhance the click rate to over 34%.
Lead Them to the Product
The end goal of these endeavors is to
lead your audience to a sale. This change is only possible with the right kind
of CTA, call to action. Both the end of the video
and the complementing text should make the purpose of the video clear.
You can also use the same videos across
channels. A video made for the website does not need to remain only on the
landing page. You can also share these videos on social media and other
channels.
Focus on a Few Good Videos
You cannot flood your website with videos
solely for its beliefs. Pick a handful of options with videos and make them as
good as you can. You do not want to make your website heavy with unwanted
videos.
You also want to remain mindful of your
audience's time. Below are a few ideas that any brand can use. Check out which
one makes the most sense for your business.
5 Types of Videos You Should
Use on Your Website
Product Videos
One of the most used forms of videos on a
website is a product film. These are short films that explain and highlight the
product or service. The aim is to use the visual qualities of a video to better
showcase the product.
Keep these videos short and to the point.
They must provide the best features and create a lasting impression in the mind
of the user. Think of these videos as a supplement to a long and elaborate
product description.
Explainers
An explainer is a video that brings out
the key features of your product, usually the USP. The video aims to bring out
the problem and explain how your product can become a solution to it.
Many brands also use these videos to
explain the product features further to educate the end-users. Such a video is
especially helpful in a B2B service category.
People Behind the Scenes
Rather than having a boring about-us
page, use small videos, animations, and storytelling to present a fun image of
your team. Make small videos about the working of your company, explain your
company culture, and much more.
Daily Vlogs
These videos are very popular with
industries and small businesses. These videos show the behind-the-scenes and
working of a factory or workplace. For example, a restaurant can create videos
about the kitchen or the making of a recipe.
Such small videos go on an additional
page of the website and help the user connect with the brand. These can also
answer FAQs and clear the most vivid doubts of the users.
The same videos are also usable on social
media for bettering your reach with an altered call to action.
Brand Story
The brand story video is helpful to build
trust in the minds of the user about your brand. These aim to spark an emotion
more than educate or inform. The brand videos are personal, driven by
storytelling, and aim to explain the brand's journey.
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