How to Choose the Best HubSpot Plan for Your Business

HubSpot offers a large number of features, as well as different tiers of plans which will allow small businesses to scale; however, deciding which of those plans will suit best can be a difficult task. This article looks at the various aspects of HubSpot pricing to help you, whether you are a startup or an enterprise-level company, know what HubSpot pricing structure looks like, and determine which plan is right for your business. Below, we’ve outlined a step by step guide to enable you to make the right decision.

Assess Your Business Goals

The first thing to do when deciding on the correct HubSpot plan is to determine your goals. Do you need to generate new sales leads, enhancing customer satisfaction or increasing sales conversion rates? Are you dealing with complex operational or analytical needs? Is your focus on marketing or sales, or CS or both? For instance, if you are a startup and need only a tool to sort leads and manage contacts, you can use free HubSpot CRM or choose Starter tier. However, a bigger business entity with diverse advertising campaigns, targeting different departments will find the features of the Professional or Business variant useful.

Understand the Core HubSpot Hubs

HubSpot is divided into four main "Hubs," each tailored to support specific business functions: These four that include marketing, sales, service, and CMS (Content Management System). This means that Individual Hubs can be subscribed for or multiple Hubs can be subscribed for depending on the business interest.

The Marketing Hub is perfect for organizations in search of lead capture, nurturing and conversion through email marketing, social media marketing, and content marketing.

The Sales Hub makes the task of pipeline management, and using automated sales communications and closing, easier for businesses. The Service Hub is aimed to enhance the customer support with help of possible features such as tickets, knowledge bases, and customer feedback choices.

Through the CMS Hub, companies can use HubSpot to create, host, and design websites, which come with better functionalities than its previous versions, better search engine optimization, better customization, as well as better security features. Choosing the right Hub depends on the primary goals that one has since this determines the appropriate plan to go for.

Explore the HubSpot Pricing Tiers

HubSpot pricing is divided into four main tiers: There are four types of version, namely: Free version, Starter version, Professional version and Enterprise version. Businesses that are just starting should consider Free CRM as it offers fundamental instruments for its functioning such as contact database and email management. At $20 per month for each Hub, the Starter plan includes additional branding, customer insights, and other basic reporting capabilities.

The next and expensive grade is the Professional tier, starting at $799 per month, including advanced automation, analytics, and integration for developing organizations. The Enterprise plan accompanied with such fantastic high-level features as custom report, team management, and hierarchical permissions can start at $3,600 a month for large companies, especially for those who have complex activities.

Consider Your Team Size and Scale of Operations

The size of your team and the operations complexity should also be considered in making your plan choice. Freelancers or small groups of people may be able to use the features available in the Starter or the Professional ones. However, those with considerable large groups of employees would be inclined towards the usage of the Enterprise plan that has certain additional facilities such as different permissions for different teams, roles and access, and features of an unlimited number of dashboards for the reporting. In addition to this, the higher tiers are accompanied with dedicated support which is important for large teams or highly compartmentalized systems.

Factor in Future Growth

This section differentiates HubSpot plans based on the capacity of the business in the foreseeable future. The Professional and Enterprise plans are geared towards businesses and provide more advanced automation and report features depending on how large your customer base grows and how actively you plan on marketing the software. Those who are starting a business need to know that a scalable plan will cost you time and sometimes money especially if the scale of the business is likely to expand in the future.

Read Also: Cloud hosting 

Calculate Your Budget

Cost is always an important consideration to make when it comes to selecting a HubSpot plan. Check the potential ROI associated with all tiers offered in this segment by looking closely at them. If digital marketing is a core activity of your business, the add-ons like SEO tools, auto responder and social media management present in the Marketing Hub may make it worthwhile for you. Likewise, firms that generate large gross sales may feel that efficiencies from automobiles thereby deliver tangible value to their organizations by relying on the Sales Hub.

Consider Bundling Options for Cost Savings

HubSpot also has combined packages referred to as the CRM Suite where multiple hubs are provided at a subscription of a lower price. The integrated CRM package consists of the Marketing, Sales, Service, CMS, and Operations Hubs and represents a value-for-money solution for the organisations. It may be particularly useful if you want to cut down on service across various divisions but don’t need to subscribe to each Hub separately.

Take Advantage of HubSpot’s Free Trial

Lastly, HubSpot provides customers with a 2-week free trial for most of their paid plans for you to understand how they affect operations. Thus, free trials are perfect when you have to ensure that the selected plan meets your business requirements before you buy it.

Conclusion

Selecting the correct HubSpot plan, depends on the needs and goals of your business in combination with the available features and the respective prices that HubSpot charges. The variety of options available are from a free CRM for a startup, all the way to Enterprise for a large organization; making HubSpot offer a solution for every type of business. Gaining a usable understanding of your requirements and given the information above on HubSpot pricing options, you will make a correct decision and be able to provide your team with a proper tool to interact with the customers to increase their number.