Author: anil

Perception is everything! Many famous creatives grew to fame because people knew aboutthem, more than their work. Should you create a persona of yourself that’s bigger than life? Does it lead to higher fees or fear that you command higher fees? How do you deal with clients who have elevated you to heights higher than you have elevated your own self worth? I had a boss who told me that when she started her million-dollar business, she made sure her stationery, cards, etc. were the best stock, printing and design she…