At this moment in the digital-first marketplace, not only is content king, it’s also currency. Brands need to be on the lookout for authentic, engaging content and good user experiences that connect with their target markets to stand out over time. User-generated content (UGC), which can be anything from a review written up by a customer to a video or photos produced by an actual user, is perhaps one of the most potent weapons tapped into for this purpose. Know-how specific to building and managing an effective UGC strategy is…
Why It Makes Sense for Businesses to Work With a User-Generated Content Agency
